Wembley Park Gardens, the second joint venture scheme from developers Barratt London and Transport for London (TfL)’s wholly owned commercial property company, TTL Properties Ltd (TTLP), will launch on 13 & 14 May in Hong Kong. Wembley Park Gardens is a landmark new development being built in the heart of Wembley Park, north-west London’s latest lifestyle hotspot.
While Wembley may be most well-known for its iconic Stadium, which hosted England’s famous 1966 World Cup win and two Olympic Games, it has in recent years become a cultural, retail and business centre. New research from JLL finds that the neighbourhood remains a third cheaper than the Greater London average, while benefiting from the regeneration of Wembley Park and the redevelopment of Wembley Stadium which begun in the early 2000s. The research also shows that the area is appealing to a young demographic made up mostly of young professionals as a result. JLL’s research shows that 73 per cent of tenants in Wembley are under 34 years old and that 31 per cent of residents in the borough of Brent are in professional occupations. There are a large number of build-to-rent schemes in the area and the addition of Wembley Park Gardens will provide new opportunities for investors to buy into the rental demand, as well as helping tenants to take that all important first step from tenants to homeowners.
With work already underway on site, the Barratt London and TTLP development will bring a smart collection of 302 one- and two- bedroom apartments to the market, with private outdoor space for every home, helping first time buyers among others get onto the ladder with prices starting from £377,000. The first residents would be able to expect to move in from Spring 2025.
Set across five buildings varying in height, residents will enjoy outstanding views across the London skyline. Each apartment’s open-plan layout will provide the ideal space for respite from busy city life. Natural light will be found in abundance with floor-to-ceiling windows maximising the views across the area’s globally famous landmarks. There are also proposals for a 12-hour on-site concierge, as well as landscaped podium gardens.
The development is being built on the site of a former TfL car park and is situated next door to Wembley Park Tube station, bringing central London within quick and easy reach for residents via the Jubilee and Metropolitan lines. Bond Street can be reached in 16 minutes, King’s Cross is around 21 minutes away and Liverpool Street in East London can be reached in under half an hour minutes. Meanwhile, trains from nearby Wembley Stadium station provide links to England’s countryside with direct connections to Oxford, Bicester Village and Gerrards Cross available.
The joint venture between Barratt London and TTLP follows the success of their recent project at Blackhorse View in Walthamstow. Blackhorse View was designed to be car-free for residents, with the exception of blue badge parking, and this is something that is being replicated at Wembley Park Gardens.
Mayor of London, Sadiq Khan has already applauded the scheme for meeting his new Air Quality Neutrality benchmarks, which he announced earlier this year, in a bid to make London’s air pollution a top priority. Wembley Park Gardens was praised for its efforts to improve air quality in the area, which will also help to support the Mayor’s ambition for London to become a net zero carbon city, by encouraging sustainable transport, as well as plans to incorporate other features such as solar panels and an electric air source heat pump system. The Mayor also commended the development’s overall biodiversity gain, with the proposed inclusion of green and biodiverse roofs, the planting of more than 80 new trees and wildlife-friendly landscaping.
£2.5 billion has been invested into the area which has transformed Wembley Park over the last 20 years into a world-class destination, with the area now offering a good choice of shopping and nightlife, picturesque green spaces, highly-rated schools and a host of cultural and leisure attractions. Wembley is home to London’s first designer outlet and one of the capital’s three popular BOXPARK locations, which provides street food, drinks and entertainment under one roof. For culture lovers the area is home to the OVO Arena Wembley, London’s second biggest indoors arena used for music, culture and sport. Whilst, The Troubadour Wembley Park Theatre opened in 2019 and has brought theatre lovers out of the West End and to north-west London – it is currently showing the UK’s debut of Disney’s award-winning musical Newsies.
While there has been a lot of change, community remains at the heart of Wembley – The Yellow is a community space that offers classes across a variety of disciplines including arts and culture, health and wellbeing, and education. Once delivered the regeneration of Wembley Park will create 10,000 new jobs for local people as well as bringing 42 acres of public open space to the area.
Jeremy Marcus, Sales and Marketing Director for Barratt East London comment “Wembley is an area and market that we at Barratt London know well, with our previous development, No. 10 Watkin Road having sold well. Wembley is now in a different league and it’s exciting to bring another option for those looking to move to the area and own their own home.”
For more information about Wembley Park Gardens visit www.barratthomeshk.com or contact Terence Wong by calling +852 6498 2230 or Terence.Wong@barratthomeshk.com.
